See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR^™. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

Feel the beauty of OLED contrast with pure blacks and lifelike brightness. XR OLED Contrast Pro technology, powered by the Cognitive Processor XR^™, analyzes and enhances the picture in the same way the human eye focuses for immersive depth and realism resulting in ultra-detailed shadows and crisp, clean peak highlights. No more details overwhelmed by shadow or lost in blown-out highlights.

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR^™ enables Sony BRAVIA XR^™ TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos^™ Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural – with the same accuracy as the human eye.

See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV^™ brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.¹

With the BRAVIA CORE^™ app, enjoy the latest Sony Pictures Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included credits to choose from hundreds of the latest release movies to redeem. In addition, you’re subscribed to an amazing selection of movies to stream anytime and as many times as you like.² BRAVIA CORE is the first in the industry to feature Pure Stream^™ technology, achieving near lossless 4K UHD Blu-ray equivalent quality with streaming up to 80 Mbps delivering stunning visuals and expressive sound quality.³

See your favorite content the way it was always meant to be watched with a range of technologies that preserve the creator’s intent. Dolby Vision^™ brings scenes to life with striking highlights, deeper blacks, and vibrant colors.⁴ IMAX Enhanced™ content brings the immersion into the home with digitally remastered movies that provide full screen picture and more powerful sound – just as the creator intended.⁵ Netflix Adaptive Calibrated Mode allow you to enjoy Netflix original content in original studio picture quality by working together with the ambient light optimization feature of BRAVIA XR TVs to immerse you in your favourite shows by optimizing the picture brightness based on your room lighting conditions.⁶ BRAVIA CORE Calibrated Mode automatically adjusts to the optimal picture settings to create a truly exceptional at-home movie viewing experience.²

Take your gaming to the next level with BRAVIA XR TVs and feel the action all around you with detailed, responsive gameplay. See the advantage in high-performance games and near-instant on-screen action with dedicated Game Mode featuring input lag as low as 85ms.⁷ Only Sony TVs have exclusive features for the PS5^® console. With Auto HDR Tone Mapping HDR settings of the PS5 console are automatically adjusted to your TV for detailed, high-contrast scenes.⁸ And with Auto Genre Picture Mode picture quality modes automatically switch between Game Mode when gaming and Standard Mode when watching movies for optimal picture settings.⁹

With features such as 4K/120, VRR, and ALLM as specified in HDMI 2.1, BRAVIA XR TVs deliver a thrilling gaming experience. With 4K/120 you get up to 120fps on compatible games¹⁰ and input lag as low as 8.5ms⁷, giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically adjust the displays refresh rate to match the variable frame rates of the gaming device to avoid stuttering delays and screen tearing enabling smoother gameplay.¹¹ And Auto Low Latency Mode (ALLM) allows your TV to recognize when a gaming console is connected and can automatically switch to low latency mode ensuring smoother, more responsive gameplay.

Hear an audio experience that matches how we sense the world. With Acoustic Surface Audio+^™, triple actuators behind the TV vibrate to produce sound from the entire screen and elevate the soundstage enabling sound to follow the action on screen. Dual subwoofers deliver powerful bass and round out the sound for a truly immersive cinematic feel. And with Dolby Atmos support and 3D Surround Upscaling, everything you watch gets the true surround sound treatment. With sound and picture in perfect harmony, you'll hear more realistic sound and exceptionally clear dialogue.

Paired with select Sony soundbars, our latest BRAVIA XR TVs go even further to bring you an unmatched audio-visual experience. Acoustic Center Sync synchronizes the TVs speakers with the soundbar to reinforce the center speaker channel for clearer, fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience. When connected, soundbar settings automatically appear on the TV’s Quick Settings menu for easy control of volume and soundbar features such as sound field, rear speaker volume, and voice amplification.

Watching sports and action-packed movies just got a whole lot better. Powered by the Cognitive Processor XR^™, XR OLED Motion combats blur by detecting and cross analyzing key visual elements in every frame. It intelligently creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Powered by the Cognitive Processor XR^™, XR 4K Upscaling accesses a vast database, intelligently recreating lost textures and detail for a real-world picture. See the authentic features of people’s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery.¹²

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Just say "Hey Google" to get started.¹

Sony TVs with Google TV give you access to all your favorite streaming apps in one place, including Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, HBO Max, Peacock, and many more. Get access to all your favorite movies and TV shows in a simple, easy-to-navigate interface and use Google Assistant to quickly find new content to watch.¹

Discover a fun collection of movies and shows for the whole family. Create a Kids Profile that helps you guide children to age-appropriate content on streaming apps so they're not watching something they shouldn't be. Pick from a selection of playful avatars and themes, set parental controls to restrict what streaming services are shown, limit watching time, and even set bedtimes.^1,13

With Apple AirPlay 2, you can share pictures, video, or audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.¹⁴

Our minimalist One Slate design with premium flush surface metal bezel elegantly embraces the screen in a single pane of glass that keeps you focused on the big picture. The versatile two-way multi-position stand gives you the flexibility of a low-profile immersive setting that focuses your attention on the picture or a raised setting for ideal positioning of your soundbar.¹⁵

Connect BRAVIA CAM, sold separately, for an even more dynamic viewing experience. Ambient Optimization Pro recognizes where you’re sitting in the room and automatically optimizes the picture and sound accordingly. This means picture brightness is tailored to your viewing environment and audio comes through clearer and more immersive. Also, BRAVIA CAM can enable Auto Power Saving Mode when it doesn’t detect anybody in front of the TV – automatically darkening the screen and saving power consumption. Have fun with your TV and enjoy video chat with friends and family on the big screen. And gesture control enables you to change channels, adjust volume, and more using simple gestures, no remote required.¹⁶

Sony TVs are engineered to deliver stunning designs with the environment in mind. Select BRAVIA XR TVs use Sony-developed SORPLAS^™ recycled plastics with a recycle rate of up to 85% in the rear covers, the largest TV part by surface area.¹⁹ We’ve optimized our packaging to achieve approximately 35% reduction of plastic volume, and decreased packaging size by about 15% and weight by about 10%, increasing the number of units that can be shipped at a time.²⁰ And we’ve carefully considered the information printed on the packaging to reduce ink usage by up to 90%.