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LG I 43 INCH I 4K UHD LED I SMART TV

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Model:

43UP7550
BDT 52,90065900
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Real 4K UHD.
Unreal immersion.

LG UHD AI ThinQ surpasses your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

LG AI TV

Listen. Think. Answer.
Now in Arabic — seriously.

LG AI TV is here to make life easier. Simpler control of channels and volume. Faster searches for music, movies and TV. And better recommendations based on your personal taste. It's all within your reach, just press the voice button and say the word — in Arabic of course.

*Screen images simulated.
*Service availability may differ by region or country.
*Magic remote design and specifications differ by country.

New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that’s easy to hold, and a point and scroll system for faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to favorites.

*The Magic Remote must support NFC to use the Magic Tap feature.
*Magic remote design and specifications differ by country.

New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.

*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.

A logo of LG Triple Protection which is a yellow shiled with a black lightning mark in the middle is located on the half left of the black backround. The copy saying 'LG Triple Protection' is right under the logo. On the half right of the background, three pictograms that represent three threats which are lightning strikes, power line fluctations, and humidity that LG UHD TV protects.


LG Triple Protection

Built-in protection for extra safety

LG UHD TVs come with protective measures that let you safely use your TV. Built-in capacitors protect against lightning strikes, semi-conductors offer surge protection from power line fluctuations, and a silicone gel coating around the chipsets keeps out humidity.

*In conformity with LGE’s own standards.
*It may not completely protect from or against all events.

Blockbuster performance guaranteed.

Bring the cinema home. FILMMAKER MODE™ and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.

 

A TV screen displaying a spaceship shooting in a city and LG OLED game optimizer GUI on the left that adjusts game setting.


Game Optimizer

Quick and easy game setup.

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.

A knight in an armor with a sword and a dragon blowing out fire are facing each other. On the image, there are texts of Conventional on the upper left, LG UHD AI ThinQ on the upper right, and a HGiG logo on the bottom right.


HGiG

Immerse yourself in the game.

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.

*Screen images simulated.

Thrilling Sports Experience

Feel like you're in the stadium. Bluetooth Surround Ready lets you experience the game as though you're right on the sidelines. And with Sports Alert you'll always know when your favourite teams are playing.

 

A man and a woman clinking glasses on a TV screen while sports alerts being notified


Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

*Usage may vary by country.

A family are sitting on a couch while watching a soccer game.


Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

*Speakers sold separately.

Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.

A luxury living room with a TV displaying an aerial view of woods in red.









A TV displaying a picture of London Bridge is in an antique workroom. A close up of a TV displaying a picture of London Bridge is on a table in an antique workroom.


Various lifestyle cuts of UHD TV displaying a beach at sunset. (play the video)


a5 AI Processor 4K

Enhance everything you see and hear.

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.

 

*Screen images simulated.
**α5 Processor is LG's own technology based on Quad Core processor

An image of Big Ben on the right with the text of 'After Upscaled' has brigter and clearer image compared to the same image on the left with the text of 'Before Upscaled'.


4K Upscaling

See it all in 4K

LG UHD AI ThinQ transforms 2K content into the most lifelike 4K picture by enhancing detail, definition, and color. Enjoy much clearer text and images with reduced noise and enhanced sharpness.

A TV displyaing an astronaut is in the bright room. On the right, a TV displaying an astronaut brighter is in the dark room.


AI Brightness Control

A bright idea for better TV

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.

As a man plays a drum, the sound effects are simulated from the drum.


AI Sound

Sound that every genre deserves

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.

*This product does not include an antenna or the cables to connect an antenna or external devices.

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