The nature image with rock mountain facing each other from above and below shows the contrast and details.

Reveal the Last Detail
LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid color and remarkable detail.

HDR10 Pro is not a format. It is LG's own Dynamic Tone Mapping applied frame by frame to HDR10 content.

α5 AI Processor 4K Gen6 Boost Your Viewing Experience
α5 AI Processor 4K Gen6  enhances the LG UHD TV to provide you with an immersive experience.

86" UR80 features α7 AI Processor 4K Gen6. 55", 50", 43" UR80 feature α5 AI Processor 4K Gen6.

86" UR80 features α7 AI Processor 4K Gen6. 55", 50", 43" UR80 feature α5 AI Processor 4K Gen6.

A UHD TV mount on wall behind a tabe with zen style setting.
See UHD TV on a Whole New Scale
Experience your favorite content up-close with an ultra-big 4K UHD TV.

The Perfect Fit for Full Sound
Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.

A half of bottom screen and half of the sound bar. The TV displays white hoarses running above the water.

The interface to change settings is displayed on the TV screen.

WOW Interface

Diversified Settings

When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.
This feature is supported only on 2023 TV models. Support varies by model.
Feature support varies by LG Sound Bar model.

webOS 23 new Home Tailored to Your Liking
From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

Service availability may differ by region or country.
Separate subscriptions required for OTT services.

My Profile
Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

Reduced or limited content may be shown depending on region and network connectivity.
An unlimited number of profiles can be created, however the homescreen will only display up to 10 profiles.

Quick Card

Create dedicated cards for your favorite apps and services. Arrange them to your liking, switch them up, and jump quickly into your content.

AI Concierge
Get recommendations for new things to watch based on your voice search history.

AI Concierge
Service Availability may vary depending on region and series.
'For you keyword' can only be provided in countries that support NLP in their native language.

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LG Smart Cam is sold separately.
Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Amazon Alexa Built-in, Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.

The logo of alexa built-in The logo of works with Apple AirPlay The logo of works with Apple Home The logo of works with Matter

'Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
Supported menus and apps may vary by country.
Voice Command availability may vary by product and country.
Menus displayed may be different upon release.
Support for AirPlay 2 and HomeKit may vary by region.
Support for Amazon Alexa may vary by language and region.

Image showing a couple watching a show using an LG UHD TV.
Cinema-Like Immersion at Home
Watch in 4K and enjoy a viewing experience like the ones in the cinema.
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Support for FILMMAKER MODE™ may vary by country.

There are logos of streaming service platforms and matching footages right next to each logo. There are images of Netflix's Wednesday, Apple TV's TED LASSO, Disney Plus's National Treasure and PRIME VIDEO's The rings of power.

Entertainment

Endless Content On Demand

Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.

Netflix streaming membership required.
Content and app availability may vary by country or region. Separate subscription required for Disney+. (c) 2022 Disney and its related entities.
Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
Apple TV+ and/or select content may not be available in all regions.
Apple TV+ requires a subscription.
Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
Supported services may differ by country.

Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

Game Optimizer

HGiG

Cloud Gaming

Game Optimizer & Dashboard

Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.

Availability of software updates may vary depending on model and region.
Items in the Game Optimizer menu may vary by series.
HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
Supported partnerships may differ by country.

A flower box upcycled using an LG UHD TV box packaging.
Sustainability

Greener for Better
LG UHD TV's redesigned packaging uses single color printing and a recyclable box.