Samsung 98" Crystal UHD 4K Vision AI Smart TV | UA98U9000HRSER

The answer to your dynamic moments

Samsung U9000H TV in a clean, white room displaying a vibrant, abstract flow of red and pink hues. Samsung Vision AI logo.

Key features at a glance

Ask your companion anything. Samsung Vision AI is here. Samsung Vision AI Companion

Getting assistance from AI is now more engaging with Vision AI Companion on your TV. Whether you ask about your content or everyday topics, it instantly delivers video and image responses through multiple AI agents — offering a rich, personalized experience on the big screen.¹

More about Samsung Vision AI

Your command, your match — AI-enhanced football viewing AI Football Mode

With AI Football Mode, you can watch football with picture and sound settings designed specifically for the sport. AI-driven optimization delivers richer colors, dynamic contrast and crystal-clear commentary — so you can follow the game's passes and cheers with professional-level clarity.

Separate and control audio layers — voice and sound effects — with a single command

AI Sound Controller

AI Sound Controller uses AI to analyze real-time audio and separate it into two tracks — voice and sound effects. Using the on-screen menu or voice commands, you can then adjust the volume of each track to create a personalized listening experience for TV shows, movies and games.
Feel the full power of AI in 4K NQ4 AI Gen2 Processor

The NQ4 AI Gen2 Processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is impressive performance, whether you're streaming shows, playing video games or watching live sports.⁴

Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.

Compared to 2026 Neo QLED 4K (NQ4 AI Processor)

Picture Quality

AI powered image enhancements tailored to super large screen Supersize Picture Enhancer

Supersize your picture without downsizing on quality. AI-driven upscaling, noise reduction, sharpness reinforcement and intelligent black expression all work together to deliver the optimal picture for large-sized screens.

Intelligently enhanced color expression with AI Color Booster Pro

Color Booster Pro uses AI to recognize each scene and enhance color expression accordingly. The result is imagery that appears more vivid and dynamic, creating a viewing experience that feels remarkably realistic.

A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.

More about Picture Quality

Watch your favorites with rich darks and bright lights HDR+

Enjoy rich contrast and refined detail with HDR+. With a broad spectrum of image expression between the brightest highlights and deepest shadows, you can watch shows and films just as the creator intended.

Enjoy HDR-like quality even with SDR content Auto HDR Remastering

Using deep learning algorithms, Auto HDR Remastering learns to identify SDR and HDR content, and then converts SDR content into brilliant HDR-like quality. Now you can enjoy brighter highlights, clearer details and more vibrant colors throughout your viewing experience.⁵

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Upscale content into a 4K experience 4K AI Upscaling

Watch your favorite content in more brilliant detail with 4K AI Upscaling. The NQ4 AI Gen2 Processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality.⁶

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Immerse yourself in the optimal picture settings tailored to your preference AI Customization Mode

With AI Customization Mode, the AI Processor can automatically detect the type of content you’re watching — sports, movies or everyday viewing — and adjust picture settings according to your preferences.⁷

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Depth perceived just as a person’s eyes would Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

Gaming Experience

Get smooth motion for games up to 4K 144Hz, 2K 240Hz with VRR Motion Xcelerator 144Hz

Enjoy seamless visuals at incredibly fast speeds with Motion Xcelerator 144Hz. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144 Hz or 2K 240Hz.⁸

More about Gaming Experience

Fine-tune your game settings as you play Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.⁹

Tear-free, stutter-free, low latency HDR gaming FreeSync Premium

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, AMD FreeSync™ Premium provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.¹⁰

Sound

Enjoy sound intelligently optimized to your content and space Adaptive Sound+

Adaptive Sound+ uses scene analysis to optimize audio in real time. It also recognizes your room and setup and fine-tunes sound to suit the space, giving you clearer voices, balanced tones and a more tailored listening experience.¹¹

Catch every word without distractions

Active Voice Amplifier

Enjoy clear dialogue, no matter what's going on around you. Our AI technology enhances voice clarity in response to ambient noise from your surroundings.

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Immersive virtual sound that tracks the action Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

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TV and soundbar orchestrated in perfect harmony Q-Symphony

Q-Symphony unites your TV and soundbar to play sound simultaneously in perfect harmony. With AI trained on thousands of audio sources, it creates immersive surround sound that heightens your viewing experience.¹²

One UI Tizen

Personalize your screen experience One UI Tizen

One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.¹³

Enjoy 7 years of new TV experiences

More about One UI Tizen

Access useful info throughout the day even when your TV is off Now Brief

Stay informed even when the TV is off. Your daily info screen uses widgets to show what matters at a glance — including the weather, daily agenda, reminders and smart-home updates. Activated by voice or when you approach your TV, it delivers information right when you need it.¹⁵

Your privacy. Secured. Samsung Knox Security

Samsung Knox Security helps keep your TV protected at all times. Sensitive data such as passwords stays safeguarded, connected IoT devices are actively monitored and harmful apps or sites are blocked automatically. With ongoing security updates, your TV stays secure and ready for safe viewing.¹⁶

Do the SmartThings! SmartThings

Optimize your home devices for a smarter lifestyle. Enjoy a customized smart home experience with thousands of SmartThings-compatible devices that simplify your day-to-day life.¹⁷

A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.

More about SmartThings

Control your TV straight from your phone Quick Remote

With Quick Remote in the SmartThings app, your phone works as a remote, letting you change channels, manage volume and more — straight from your mobile device. You can also access key Samsung Tizen TV features, explore media and adjust settings with ease.¹⁸

Stay connected to your pets while you're away Pet Care

Use your TV as a pet-sitting assistant while you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favorite content to calm them down.¹⁹

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Your Galaxy media, instantly on the big screen Storage Share

Enjoy your favorite moments on a bigger screen with ease. Storage Share lets you stream photos, videos and more from your Galaxy devices directly to your TV. With automatic detection of nearby devices, sharing content across Samsung devices feels seamless and effortless.²⁰

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Manage energy with intelligent analysis AI Energy Mode

Make energy management easy with SmartThings. By turning on AI Energy Mode, it auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness. It also analyzes the content scene-by-scene to subtly adjust brightness and help manage energy consumption where possible.²¹ 

A refined, slim design with a grand screen presence Slim Look Design

Crafted to blend seamlessly into your decor, the Crystal UHD U9000H features an elegant, slim profile that minimizes visual distractions. Its expansive screen is designed to draw you into total immersion, while the clean lines and refined finish complement both modern and traditional interiors.

Scene opens with a close-up of the Samsung U9000H TV’s slim edge. A white line traces the ultra-thin profile as the TV pivots, shifting the view to the lower rear where the stand is revealed. The TV then rotates back, the stand retracts from view, and the screen glides forward to a white wall in a modern living room, where it mounts seamlessly in place.

Sustainability

Designed for everyone, accessible to all Audio Phone Number

Easily access contact info with Audio Phone Number. This feature recognizes phone numbers shown during home shopping broadcasts and reads them aloud, helping viewers with low vision place orders with greater ease.

Audio Subtitles

Audio Subtitles recognizes subtitles and reads them aloud, improving the accessibility of your content. It doesn’t just enhance your entertainment but also makes it more inclusive, especially for viewers with different visual abilities.

Relumino Mode

Enjoy a clearer view with Relumino Mode. This visual aid solution dynamically emphasizes edges and improves contrast and color. It makes on-screen content easier to see for those with low vision, providing a more accessible viewing experience.