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Samsung 98" Crystal UHD 4K Vision AI Smart TV | UA98U9000HRSER

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Model:

98U9000H
BDT 459,900499900

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The answer to your dynamic moments

Samsung U9000H TV in a clean, white room displaying a vibrant, abstract flow of red and pink hues. Samsung Vision AI logo.

Samsung U9000H TV in a clean, white room displaying a vibrant, abstract flow of red and pink hues. Samsung Vision AI logo.

Key features at a glance

A feature overview, highlighting Samsung Vision AI Companion, Supersize Picture Enhancer, Noise Reduction, Sharpness, Black Expression, NQ4 AI Gen2 Processor, Motion Xcelerator 144Hz and Color Booster Pro.

The words Samsung Vision AI with the Samsung AI logo.

Ask your companion anything. Samsung Vision AI is here. Samsung Vision AI Companion

Getting assistance from AI is now more engaging with Vision AI Companion on your TV. Whether you ask about your content or everyday topics, it instantly delivers video and image responses through multiple AI agents — offering a rich, personalized experience on the big screen.1

Samsung TV playing football scene with examples of Bixby answering user questions on screen related to the game.

More about Samsung Vision AI

 

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Man watches football on Samsung TV at night. Soundwaves emanate from TV's side and front. He speaks into remote control ‘Bixby, AI Football Mode ON’. AI Football Mode turns on, soundwaves show balanced crowd and commentator sound, and the field looks more crisp and vibrant than when it's off.

Your command, your match — AI-enhanced football viewing AI Football Mode

With AI Football Mode, you can watch football with picture and sound settings designed specifically for the sport. AI-driven optimization delivers richer colors, dynamic contrast and crystal-clear commentary — so you can follow the game's passes and cheers with professional-level clarity.

Woman watches musical performance on a Samsung TV. Below it, AI Sound Controller shows volume levels for the audio as two separate tracks: Voice and Background. As she speaks into the remote control ‘I want to hear the singing louder’, it adjusts to increase Voice and reduce Background.

Separate and control audio layers — voice and sound effects — with a single command

AI Sound Controller

AI Sound Controller uses AI to analyze real-time audio and separate it into two tracks — voice and sound effects. Using the on-screen menu or voice commands, you can then adjust the volume of each track to create a personalized listening experience for TV shows, movies and games.
Feel the full power of AI in 4K NQ4 AI Gen2 Processor

The NQ4 AI Gen2 Processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is impressive performance, whether you're streaming shows, playing video games or watching live sports.4

Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.

Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.

Compared to 2026 Neo QLED 4K (NQ4 AI Processor)

Samsung NQ4 AI Gen2 Processor has up to 2.0 times faster GPU and up to 42% faster CPU compared to the 2026 Neo QLED 4K (NQ4 AI Processor).

Picture Quality

 

Picture Quality

AI powered image enhancements tailored to super large screen Supersize Picture Enhancer

Supersize your picture without downsizing on quality. AI-driven upscaling, noise reduction, sharpness reinforcement and intelligent black expression all work together to deliver the optimal picture for large-sized screens.

A child views underwater scene with Sharpness, Noise Reduction and Black Expression optimized by Samsung NQ4 AI Gen2 Processor.

Intelligently enhanced color expression with AI Color Booster Pro

Color Booster Pro uses AI to recognize each scene and enhance color expression accordingly. The result is imagery that appears more vivid and dynamic, creating a viewing experience that feels remarkably realistic.

A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.

A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.

More about Picture Quality

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A night camping scene with glowing tents and a bright campfire under a star-filled sky, with a TV screen outline superimposed over the image to illustrate how HDR+ enhances highlights, deepens shadows and reveals richer detail within the display area.

Watch your favorites with rich darks and bright lights HDR+

Enjoy rich contrast and refined detail with HDR+. With a broad spectrum of image expression between the brightest highlights and deepest shadows, you can watch shows and films just as the creator intended.

Scene of merry-go-round at amusement park. It looks a bit dull until Auto HDR Remastering spotlights areas to be enhanced for Vibrant Colors, Clearer Details and Bright Highlights. Then it enhances everything, so the scene appears more detailed and lifelike.

Enjoy HDR-like quality even with SDR content Auto HDR Remastering

Using deep learning algorithms, Auto HDR Remastering learns to identify SDR and HDR content, and then converts SDR content into brilliant HDR-like quality. Now you can enjoy brighter highlights, clearer details and more vibrant colors throughout your viewing experience.5

Image of a little girl kissing a puppy. The NQ4 AI Gen2 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible. SHAPE  \* MERGEFORMAT

Upscale content into a 4K experience 4K AI Upscaling

Watch your favorite content in more brilliant detail with 4K AI Upscaling. The NQ4 AI Gen2 Processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality.6

Samsung NQ4 AI Gen2 Processor behind screen layers works to optimize TV picture settings, resulting in crisp, vivid image.  SHAPE  \* MERGEFORMAT

Immerse yourself in the optimal picture settings tailored to your preference AI Customization Mode

With AI Customization Mode, the AI Processor can automatically detect the type of content you’re watching — sports, movies or everyday viewing — and adjust picture settings according to your preferences.7

The 3 steps to projecting a life like rhinoceros is exhibited using Real Depth Enhancer technology. SHAPE  \* MERGEFORMAT

Depth perceived just as a person’s eyes would Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

Gaming Experience

Gaming Experience

Get smooth motion for games up to 4K 144Hz, 2K 240Hz with VRR Motion Xcelerator 144Hz

Enjoy seamless visuals at incredibly fast speeds with Motion Xcelerator 144Hz. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144 Hz or 2K 240Hz.8

2 race cars are racing on a track. 1 looks clearer than the other and is going faster.

More about Gaming Experience

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Game Bar shows various settings that can be changed within the game The First Descendant.

Fine-tune your game settings as you play Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.9

With FreeSync, the fantasy game on screen is clearly shown. Without FreeSync, the screen is torn. AMD FreeSync Premium.

Tear-free, stutter-free, low latency HDR gaming FreeSync Premium

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, AMD FreeSync™ Premium provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.10

Sound

Sound

Three TVs play audio differently, indicated by audio bars above the TVs, optimized for the type of content being played.

Enjoy sound intelligently optimized to your content and space Adaptive Sound+

Adaptive Sound+ uses scene analysis to optimize audio in real time. It also recognizes your room and setup and fine-tunes sound to suit the space, giving you clearer voices, balanced tones and a more tailored listening experience.11

The volume of a TV dialogue increases to cover the sound of a puppy barking in a living room.

Catch every word without distractions

Active Voice Amplifier

Enjoy clear dialogue, no matter what's going on around you. Our AI technology enhances voice clarity in response to ambient noise from your surroundings.

A TV depicts a scene of a train passing by a scenic outdoor location. As it does, sound waves appear near where the train touches the tracks, indicating the noise within the scene. SHAPE  \* MERGEFORMAT

Immersive virtual sound that tracks the action Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync. SHAPE  \* MERGEFORMAT

TV and soundbar orchestrated in perfect harmony Q-Symphony

Q-Symphony unites your TV and soundbar to play sound simultaneously in perfect harmony. With AI trained on thousands of audio sources, it creates immersive surround sound that heightens your viewing experience.12

One UI Tizen

One UI Tizen

Personalize your screen experience One UI Tizen

One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.13

One UI Tizen’s home screen, with the various apps and services available, is displayed on a TV in a living room.

Enjoy 7 years of new TV experiences

 A dark gradient background with a metallic badge on the right displaying ‘7 Years OS Upgrade’ in bold text and ‘One UI Tizen’ in the bottom left corner.

More about One UI Tizen

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Samsung TV in a living room switches on to display Now Brief interface as it detects a person stepping towards the TV. The Now Brief interface displays information on the weather, recommended content and smart-home updates.

Access useful info throughout the day even when your TV is off Now Brief

Stay informed even when the TV is off. Your daily info screen uses widgets to show what matters at a glance — including the weather, daily agenda, reminders and smart-home updates. Activated by voice or when you approach your TV, it delivers information right when you need it.15

A multi-layered security solution is creating a dome-like enclosure behind a TV that's secured by Knox. The screen features the Samsung Knox emblem. Bottom right corner shows IT Security Certification Center badge. Underneath it reads ‘Secured by Knox’.

Your privacy. Secured. Samsung Knox Security

Samsung Knox Security helps keep your TV protected at all times. Sensitive data such as passwords stays safeguarded, connected IoT devices are actively monitored and harmful apps or sites are blocked automatically. With ongoing security updates, your TV stays secure and ready for safe viewing.16

SmartThings

Do the SmartThings! SmartThings

Optimize your home devices for a smarter lifestyle. Enjoy a customized smart home experience with thousands of SmartThings-compatible devices that simplify your day-to-day life.17

A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.

A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.

More about SmartThings

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A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.

Control your TV straight from your phone Quick Remote

With Quick Remote in the SmartThings app, your phone works as a remote, letting you change channels, manage volume and more — straight from your mobile device. You can also access key Samsung Tizen TV features, explore media and adjust settings with ease.18

A dog barks in a living room as a Samsung TV sits turned off at the center of the space. The TV detects the sound through the Pet Care function and automatically turns on, playing a calming video of a dog at play.

Stay connected to your pets while you're away Pet Care

Use your TV as a pet-sitting assistant while you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favorite content to calm them down.19

Samsung TV and Galaxy smartphone show the same photos, with wireless icon illustrating Samsung Storage Share syncing images. SHAPE  \* MERGEFORMAT

Your Galaxy media, instantly on the big screen Storage Share

Enjoy your favorite moments on a bigger screen with ease. Storage Share lets you stream photos, videos and more from your Galaxy devices directly to your TV. With automatic detection of nearby devices, sharing content across Samsung devices feels seamless and effortless.20

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night. SHAPE  \* MERGEFORMAT

Manage energy with intelligent analysis AI Energy Mode

Make energy management easy with SmartThings. By turning on AI Energy Mode, it auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness. It also analyzes the content scene-by-scene to subtly adjust brightness and help manage energy consumption where possible.21 

Design

A refined, slim design with a grand screen presence Slim Look Design

Crafted to blend seamlessly into your decor, the Crystal UHD U9000H features an elegant, slim profile that minimizes visual distractions. Its expansive screen is designed to draw you into total immersion, while the clean lines and refined finish complement both modern and traditional interiors.

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Scene opens with a close-up of the Samsung U9000H TV’s slim edge. A white line traces the ultra-thin profile as the TV pivots, shifting the view to the lower rear where the stand is revealed. The TV then rotates back, the stand retracts from view, and the screen glides forward to a white wall in a modern living room, where it mounts seamlessly in place.

Sustainability

Sustainability

Designed for everyone, accessible to all Audio Phone Number

Easily access contact info with Audio Phone Number. This feature recognizes phone numbers shown during home shopping broadcasts and reads them aloud, helping viewers with low vision place orders with greater ease.

Audio Phone Number

Audio Subtitles

Audio Subtitles recognizes subtitles and reads them aloud, improving the accessibility of your content. It doesn’t just enhance your entertainment but also makes it more inclusive, especially for viewers with different visual abilities.

Audio Subtitles

Relumino Mode

Enjoy a clearer view with Relumino Mode. This visual aid solution dynamically emphasizes edges and improves contrast and color. It makes on-screen content easier to see for those with low vision, providing a more accessible viewing experience.

Relumino Mode

 

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