Sony 43" BRAVIA 3 II 4K HDR Google TV | XR Processor
Model:
K-43XR30M2SHARE:
Features
Cinema Cinema comes alive at home
BRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theater.
Big screen cinema experience
The massive screen delivers an immersive, larger-than-life picture that pulls
you into every moment—whether you're watching movies, sports, or gaming with
friends.
Bring cinematic standards home
Experience truly unforgettable movies at home. Our TV supports the rigorous standards of Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.3
Epic Quality. Limitless Entertainment.
Explore a huge selection of the latest blockbusters, classic hits, and hidden
gems from Sony Pictures. Choose favorites to add to your collection included
with your BRAVIA TV. Experience next-level picture and sound quality with Pure
Stream technology and IMAX Enhanced movies on Sony Pictures Core.2,16
Picture Rich colors. Radiant brightness. Smooth motion
The XR Processor™, inherited from our premium models, delivers vibrant color, natural brightness, and fluid motion through AI processing—so you can enjoy movies and shows right in your living room.
Over a billion vivid, real-world colors
See the world’s colors with all the vibrance of real life. Our XR Triluminos
Pro reproduces over a billion colors with the subtle differences from
saturation and hue that enables natural shades in every detail.
Unmatched realism with XR Processor™ and AI technology
The XR Processor powers the BRAVIA 3 II, using AI scene recognition to optimize
color, contrast, and clarity. Every frame is analyzed and refined for lifelike
realism.
Crystal clear pictures with AI upscaling technology
XR Clear Image AI intelligently upscales your favorite content to 4K by
restoring details lost during the transmission process. Dynamic frame analysis
and zone division work together to minimize noise introduced during signal
transmission, resulting in a clearer and more natural image.
Fast-moving action. Cleaner and smoother.
Enhanced 120Hz clearness and smoothness when watching fast-moving action.
Motionflow XR increases the number of images seen every second for smoother
motion while controlling LED backlighting and reducing image blur for clearer
pictures.
Smart Entertainment you love. With help from Google
Content
Over 10,000 apps and games, straight to your TV Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.6
Control
Find what to watch faster with Gemini on Google TV™
Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place.5,6
Chat with Gemini hands-free to find the perfect movie or show Tell Gemini what you're in the mood for and get personalized movie and show recommendations with helpful follow-up questions and detailed insights. You can also use your voice to find content, open apps, play music, get answers, and control compatible smart home devices—all without reaching for the remote.5,6
Control your BRAVIA Theater effortlessly
Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.
Connect
Google Cast™ Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.8
Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from
apps or Safari. Share photos with friends in the room.7
Experience sound that moves around you with DTS:X®
Feel cinema-like immersive audio. DTS:X® spreads sound beyond the screen,
bringing every scene to life and drawing you right into the heart of the story.3
Uniquely shaped for clearer sound and deeper bass Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker™ with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.
Gaming
Perfect for PlayStation®5
Be right at the heart of the action with BRAVIA.
Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to
games to life like never before.14,15,17
Vertical stand sold separately.
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® and
PS5® Pro console initial setup. Even in dark shadow and bright highlights,
you’ll see fine details and true colors.9,12
Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to
minimize lag and maximize responsiveness. It switches back to Standard Mode
when watching movies for more expressive scenes.9,12,15
Stream PlayStation® games to your BRAVIA
Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4™ console from another room or location like a friend's house.11
One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.17
Dolby Vision® support brings gaming to life
This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.
4 HDMI 2.1 ports
Our TVs feature 4 HDMI 2.1 ports, 4K at 120fps, Variable Refresh Rate, and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.10
4K / 120fps10
Variable Refresh Rate (VRR)10
Auto Low Latency Mode (ALLM)10
Design Harmonic Presence. Fits naturally in your space
Everything in harmony. Our new TV designs grace your living space with shapes,
materials, colors and surface treatments that blend beautifully with interior
décor, walls and home theater
products.
Seamless on your wall
BRAVIA can be mounted flush to the wall, creating a seamless presence that
complements any layout and lets the picture take center stage.
Flush Surface design
Your eyes stay on the picture, not the frame. With a Flush Surface design and
an almost invisible bezel, the TV feels refined, seamless, and naturally at
home in your space.
Anti-Glare for any lighting condition Watch without
distractions. Anti-Glare Screen technology minimizes glare from windows and
ambient lighting, so you can enjoy clear, vibrant picture quality no matter
where you place your TV.13
Available on 65” and 75” class screen sizes only.
Environment & Accessibility
Designed with the planet in mind, smart for all
BRAVIA is designed to harmonize with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.
Balancing environment and entertainment
Less environmental impact, more immersive pictures and sound. BRAVIA helps you
optimize and monitor energy consumption with the Eco Dashboard.
Accessibility for all, whatever your need
Technology that adapts to you. No matter your age, ability, or environment, we
make it easier for everyone to see, hear, and enjoy the best of entertainment.
| Model | K-43XR30M2 |
| Summary | |
WHAT'S IN THE BOX | AC Power Cord |
| Batteries | |
| Operating Instructions | |
| Quick Setup Guide | |
| Table Top Stand | |
| Voice Remote Control | |
| Model year | 2026 |
| Dimensions & Weight | |
| Screen Size (inch, measured diagonally) | 43" (42.5") |
| SCREEN SIZE (CM, MEASURED DIAGONALLY) | 108 cm |
| Dimension of TV without Stand (W x H x D) | Approx. 958 x 564 x 69 mm |
| TV WITH STAND (OUTSIDE) (W x H x D) | Approx. 958 x 627 x 246 mm |
| Dimension of Package Carton (W x H x D) | Approx. 1065 x 650 x 143 mm |
| STAND WIDTH (OUTSIDE) | Approx. 809 mm |
| DIMENSION OF STAND (W X H X D) | Approx. 9 x 64 x 246 mm |
| STAND INNER DISTANCE (OUTSIDE POSITION) | Approx. 792 mm |
| VESA® Hole Pitch(W x H) | 200 x 200 mm |
| Weight of TV without Stand | Approx. 9.1 kg |
| TV WITH STAND (WEIGHT) | Approx. 9.5 kg |
| Weight of Package Carton (Gross) | Approx. 13 kg |
| Connectivity | |
| Wi-Fi Standard | Wi-Fi Certified 802.11Wi-Fi 6 |
| WI-FI FREQUENCY | 2.4GHz/5GHz |
| LAN INPUTS | 1(Bottom) |
Bluetooth profile support | |
| A2DP (stereo audio) 2 /AVRCP (AV remote control) | |
| CHROMECAST BUILT-IN | Yes |
| APPLE AIRPLAY | Yes |
| APPLE HOMEKIT | Yes |
| RF (Terrestrial/Cable) Connection Input(s) | 1(Bottom) |
| IF (SATELLITE) INPUT(S) | No |
| Component Video (Y/Pb/Pr) Input(s) | No |
| Composite Video Input(s) | No |
| RS-232C Input(s) | No |
| HDMI inputs total | 4 (2Side,2Bottom) |
| HDCP | HDCP2.3(for HDMI™1/2/3/4) |
| BRAVIA SYNC (INCLUDING HDMI-CEC) | No |
| Features specified in HDMI2.1 | 4K120/eARC/VRR/ALLM/SBTM |
| HDMI Audio Return Channel (ARC) | Yes (eARC/ARC) |
| Variable Refresh Rate (VRR) | Yes (for HDMI™1/2/3/4) |
| Auto Low Latency Mode (ALLM) | Yes (for HDMI™1/2/3/4) |
| Digital Audio Output(s) | 1(Bottom) |
| Headphone Output(s) | - |
| Audio Output(s) | - |
| Subwoofer Output(s) | - |
| USB ports | 2(Side) |
| USB HDD Recording | No |
| USB drive format support | FAT32/exFAT/NTFS |
USB playback codecs | MPEG1:MPEG1/MPEG2 TS(HDV,AVCHD):MPEG2,MPEG4,AVC,AVS,HEVC/MP4(XAVC S):AVC,MPEG4,HEVC,AV1,VP8, |
| AVC,MPEG4,VP8,HEVC,VP9,WMV,AV1,3GPP:MPEG4,AVC,HEVC,MPEG2,WMV,VP8,AV1/MP3/LPCM/WAV/MP4AAC/ | |
| FLAC/JPEG/WEBM:AV1,VP9/AC4/ogg/AAC | |
| Picture (Panel) | |
| Display type | LCD |
| Backlight type | Direct LED |
| Backlight dimming type | Frame Dimming |
| Display resolution | 3840 x 2160 |
| PANEL REFRESH RATE | 100Hz |
| VIEWING ANGLE | - |
| ANTI REFLECTION (X-ANTI REFLECTION) | - |
| LOW REFLECTION / GLARE | - |
| Picture (processing) | |
| Processor | XR Processor |
| HIGH PEAK LUMINANCE | - |
| CONTRAST ENHANCEMENT | Dynamic Contrast Enhancer |
| Colour enhancement | XR TRILUMINOS PRO™, Live Colour™ Technology |
| Clarity enhancement | XR Clear Image |
| MOTION ENHANCEMENT | Motionflow™ XR 400 (Native 100Hz) |
| HDR (High Dynamic Range) compatibility | Yes(HDR10,HLG,Dolby Vision) |
Video signal support | HDMI™ signal :4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60,100,120Hz), |
| 1080p(30,50,60,100,120Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 480p | |
| Picture modes | Vivid, Standard, Cinema, Game, Professional, Graphics, Photo, Dolby Vision (Vivid/Bright/Dark/Game) |
| SENSOR | Light |
| STUDIO CALIBRATED | Netflix3 , SONY PICTURES CORE 3 , Amazon Prime 3 |
HDMI PC INPUT SIGNAL FORMAT | 640x480(31.5kHz,60Hz), 800x600(37.9kHz,60Hz), 1024x768(48.4kHz,60Hz), 1280x1024(64.0kHz,60Hz), |
| 1600x900(55.9kHz,60Hz), 1680x1050(65.3kHz,60Hz), 1920x1080(67.5kHz,60Hz) | |
| Sound (Speakers & Amplifier) | |
| Audio Power Output | 20W |
| Speaker Type | Bass Reflex Speaker, X-Balanced Speaker |
| NUMBER OF SPEAKER UNITS | 2 |
| SPEAKER UNIT CONFIGURATION | Full Range x 2 |
| Sound (Processing) | |
| Dolby audio format support | Dolby™ Audio, Dolby™ Atmos |
| DTS audio format support | DTS Digital Surround, DTS Express, DTS-HD Master Audio, DTS-HD High Resolution Audio, DTS:X |
| VOICE ZOOM | - |
| Sound modes | - |
| Camera | |
| CAMERA | - |
| CAMERA FUNCTION | - |
| Software | |
| Operating System | Android TV™ |
| SMART TV | Google TV™ |
| On-board Storage (GB) | 32GB4 |
Display Language | ARABIC,BULGARIAN,BENGALI,CATALAN,CZECH,DANISH,DEU,GREEK,ENGLISH,SPANISH,ESTONIAN,PER, |
| FINNISH,FRENCH,HINDI,CROATIAN,HUNGARIAN,INDONESIAN,ITALIAN,HEBREW,KAZAKH,LITHUANIAN, | |
| LATVIAN,MACEDONIAN,MAY,NOB,NLD,POLISH,PORTUGUESE,ROMANIAN,RUSSIAN,SLOVAK,SLOVENIAN, | |
Text Input Language | ARABIC / ENGLISH / FINNISH / FRENCH / GERMAN / HEBREW / HINDI / ITALIAN / JAPANESE / KOR |
| / NORWEGIAN / PER / PORTUGUESE / RUSSIAN / SPANISH / THAI / VIETNAMESE / SIMPLIFIED CHINESE / | |
| TRADITIONAL CHINESE | |
| ECO DASHBOARD | Yes |
| Voice Search | (Voice Search)Yes/(Built-in Mic)Yes |
| BUILT-IN MIC SWITCH | Yes |
| Electronic Program Guide (EPG) | Yes |
| CONTROL MENU | Yes |
| Internet Browser | - |
| Application Store | Yes (Google Play Store) |
| On/Off Timer | Yes |
| Sleep Timer | Yes |
| Teletext | Yes |
| Auto Calibration with CalMAN® | Yes (OTA0) |
| SONY PICTURES CORE | 5 credits/12 months |
| Features forPlayStation®5 | |
| Auto HDR Tone Mapping | Yes |
| Auto Genre Picture Mode | Yes |
| Power & Energy Saving | |
| SCREEN SIZE (CM, MEASURED DIAGONALLY) | 108 cm |
| Screen Size (inch, measured diagonally) | 43" (42.5") |
| POWER CONSUMPTION (STANDBY MODE) | Jordan/UAE/Egypt/Saudi Arabia: 0.50 W, Others: 0.5 W |
| POWER CONSUMPTION (OFF MODE) | |
| STANDBY MODE ACTIVATED | |
| POWER CONSUMPTION (IN STANDBY WITH ALL | |
| NETWORK PORTS CONNECTED) | |
| WIRELESS NETWORK(S) ON/OFF SWITCH | |
| Presence of lead | - |
| Mercury content(mg) | 0.0 mg |
| Power Consumption (On Mode) for Energy Star | - |
| Power Consumption (Standby Mode) for Energy Star | - |
| Energy Star® compliant | - |
| Power Requirements (voltage/frequency) | 50/60 Hz, 220 V - 240 V AC |
| Power Saving Mode / Back Light Off Mode | Yes |
| Dynamic Backlight Control | Yes |
| Design | |
| BEZEL DESIGN | Flush Surface |
| BEZEL COLOR | Black |
| Stand design | Slim T Shape Blade Stand |
| STAND COLOR | Black |
| STAND POSITION | 1 way position |
| REMOTE CONTROL | Standard Remote |
| Built-in Tuner | |
| Number of Tuners (Terrestrial/Cable) | 1(Digital/Analog) |
| Number of Tuners (Sat) | - |
| TV System (Analog) | B/G,D/K,I,M |
| Tuner Channel Coverage (Analog) | 45.25MHz-863.25MHz(Depend on country/region selection) |
| TV System (Digital Terrestrial) | DVB-T/T2 |
| Tuner Channel Coverage (Digital Terrestrial) | VHF/UHF(Depend on country/region selection) |
| TV System (Digital Cable) | - |
| TV System (Digital Sat) | - |
| CI+ | - |
| Accessibility | |
| Audio Description (Audio key) | Yes |
| MONO AUDIO | - |
| COLOUR INVERSION | Yes |
| COLOUR CORRECTION | Yes |
| Closed Caption | Subtitle |
| Text Magnification | Yes |
| TEXT SCALING | Yes |
| Accessibility Shortcut | Yes |
| Voice Search | Yes |
| ACCESSIBLE INITIAL SETUP WITH TALKBACK | Yes |
| ACCESSIBILITY TIMEOUT | Yes 5 |
| POWER-ON VOLUME SETTINGS | Yes |
| TALKBACK | Yes |
| SWITCH ACCESS | Yes |
| Accessories | |
| Optional accessories | Wallmount Bracket (Sony original Wall-Mount Bracket6 )Depends on country selection |
JAPAN
MALAYSIA
BANGLADESH
05 Years’ Service Warranty; 02 Years Panel Guarantee; 02 Years’ Parts Warranty; 06 Months’ Power Adapter Warranty; No Warranty for Remote
N/A
Best TV Price List in Bangladesh (BD) for July, 2026
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