Sony 98” BRAVIA 7 II True RGB 4K HDR Smart TV | XR Processor with AI

Cinema

Your home. Your cinema Packed with features designed for movie lovers, BRAVIA transforms your living room into the ultimate cinema—perfect for enjoying the best movie experiences with your loved ones.

Cinematic big screen experience

A Sony large-screen TV brings movies, as well as a wide variety of other content, to life with stunning picture quality and rich, powerful sound.

Discover Sony's big screen TVs

Authentic picture. From the studio to your screen

Step closer to the filmmaker's vision. Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms.

Bring cinematic standards home

Our TVs are designed to meet the same standards that define the cinema experience. IMAX Enhanced®, Dolby Vision®, and Dolby Atmos® comply with cinema-grade standards, delivering the clarity, depth, and atmosphere that make movies unforgettable. Also, you can enjoy a truly cinematic experience with select Disney+ movies in IMAX Enhanced on BRAVIA and BRAVIA Theater.^5,7

Epic Quality. Limitless Entertainment

Explore a huge selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose favorites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and IMAX Enhanced movies on Sony Pictures Core.^1,6

Explore SONY PICTURES CORE

My Cinema presets. Tailored to the moment

Choose from cinema-optimized picture and sound presets designed for various viewing environments, such as the time of day or room environment. These presets adjust your TV for the best movie-watching experience with just a single step.

Picture

Refined picture. Exceptional in every scene

Every scene comes alive with True RGB. Colors gain a new level of richness, and even the quiet details in between are revealed drawing you deeper into the story.

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True RGB, the future of color

Powered by a newly evolved RGB Backlight Master Drive Pro built on two decades of innovation, Sony's True RGB is three independently controlled RGB LEDs. It delivers unprecedented color volume, precise color gradation, and a significantly wider viewing angle, enhancing the movie-watching experience even further.

Discover Sony's True RGB

Elevated color accuracy without compromise

Sony unites the color range of our flagship QD-OLED with the high brightness of Mini LED. This combination enables enhanced color volume and the ability to render colors with greater accuracy. See the hidden depths in a new way

From the brightest peak to the darkest shade, Sony's True RGB captures smooth color gradation in every subtle tonal detail. It brings greater depth to the story on screen.

Same stunning picture from any seat With X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.

Crystal clear pictures with AI upscaling technology

XR Clear Image AI intelligently upscales your favorite content to 4K by restoring details lost during the transmission process. Dynamic frame analysis and zone division work together to minimize noise introduced during signal transmission, resulting in a clearer and more natural image. Even fast-moving action stays smooth, bright and clear

Forget about blur. XR Motion Clarity™ analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.

Day or night—the picture adapts automatically Our True RGB TV uses real-time sensing to optimize brightness and color tone automatically. By detecting ambient light and LED efficiency, it fine-tunes the picture to ensure high-fidelity, cinematic colors that stay comfortable for your eyes at any hour.

Individually calibrated. Consistently flawless Behind every BRAVIA TV is meticulous craft. By factory calibrating each panel one by one, we remove variations and ensure consistent, high-quality performance you can rely on.

Sound

Immersive edge-of-your-seat sound, cinematic and dramatic BRAVIA 7 II surrounds you with rich, room-filling sound—immersive and well balanced with the scale of its stunning picture.

Cinema-like sound, perfectly matching pictures

Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio＋™, what you see and what you hear are perfectly matched.

From stereo to expansive 3D surround

Ordinary sound becomes extraordinary. With our proprietary 3D Surround Upscaling, stereo sound expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever. Crystal clear voice. With AI technology

No more muffled voices. Our new Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.²

Auto-calibrated to your room for perfect sound BRAVIA TVs measure space and ceiling height to calibrate audio automatically. They deliver a perfectly balanced, cinematic experience without the stress of manual set-up.

Direct Connect with BRAVIA Theater Sub and Rear Speakers Add just what you want, subwoofer, rear speakers, or both, directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience. An easy upgrade without the complexity of a full home theater system.³

Perfect fit with Sony's soundbar
A soundbar that belongs with your TV. Designed to match in shape and style, the two merge into a single, refined presence that enhances your room without intrusion.

Features

Discover more on Google TV with Gemini No more jumping between apps. Find what to watch by chatting with Gemini or with recommendations from across your apps.^8,11

Over 10,000 apps and games, straight to your TV Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.¹¹

A remote for everyone

A newly designed remote created with feedback from end users. It features bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A new wave-textured back improves grip and comfort, while the Remote Finder function helps you quickly locate it. Valuable for all users, including those who are visually impaired.

Chat with Gemini hands-free to find the perfect movie or show

Tell Gemini what you're in the mood for and get personalized movie and show recommendations with helpful follow-up questions and detailed insights. You can also use your voice to find content, open apps, play music, get answers, and control compatible smart home devices—all without reaching for the remote.^8,11

Touch and control from your headphones

Control your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones, so you can stay immersed in your content without reaching for the remote.⁴

Connect

Google Cast™

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.¹⁰

Compatible with Apple AirPlay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.⁹

Connect with your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.²⁰

Gaming

Perfect for PlayStation®5

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.^{17, 21}

PlayStation 5 console and vertical stand sold separately.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.^12,18

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.²³

Stream PlayStation® games to your BRAVIA

Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4™ console from another room or location like a friend's house.^14,17

All your gaming essentials in one place

Everything’s so easy with Game Menu 2. Check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.

Dolby Vision® support brings gaming to life

This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.⁷

Various features in HDMI 2.1

Our TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.¹³

4K / 120fps¹³

Variable Refresh Rate (VRR)¹³

Auto Low Latency Mode (ALLM)¹³

Design

Harmonic Presence. Blends flawlessly into your space

The transparent center stand gives BRAVIA 7 II a light, floating appearance. With cables tucked away and a wave-pattern bezel that echoes sound, the design stays harmonious, turning the TV into part of your décor.

The Mirage Stand. Subtle, seamless The Mirage Stand combines slim steel with a transparent lens panel, concealing cables completely from view so the TV appears to float.¹⁹

Available on 50”, 55” 65”, 75”, 85” class screen sizes only.

Conceals cable, effortlessly

Newly designed pillars allow the stand to blend seamlessly into its surroundings with quiet sophistication. Cables are subtly integrated into the stand’s design, balancing functionality with refined aesthetics and keeping the front view clean and uncluttered.

Seamless on your wall

BRAVIA can be mounted flush to the wall, creating a seamless presence that complements any layout and lets the picture take center stage.

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Sleek, elegant bezel

Subtle by design. The bezel carries a fine wave texture that harmonizes with living spaces, while the slim bezel on all four sides ensures an uninterrupted viewing experience for deeper immersion.

Environment & Accessibility

Designed with the planet in mind, smart for all

BRAVIA is designed to harmonize with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are visually or hearing impaired to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.

Environment

Boosted brightness. Powered efficiently

Enjoy high brightness and rich color with improved energy efficiency through Sony backlight technology.

Check your eco settings. See your power usage

Adjust eco settings easily and track energy use with Eco Dashboard in one place.

Made using recycled plastic

Select components, including the back cover, use recycled and bio-based materials derived from renewable sources.^24,25,26

Smarter packaging

Reduced ink usage and optimized packaging design help lower environmental impact while maintaining product protection.

Accessibility

Easy for everyone

Endorsed for visual and hearing accessibility by the San Diego Center for the Blind.²²

Talkback and text magnification functions

Voice guidance and adjustable text scaling help make on-screen navigation and content easier to see and use.

Accessible for all

Built-in tactile indicators, QR code access to BRAVIA Connect, and screen reader support improve usability across needs.

Color Inversion

Adjust color and brightness settings to improve readability and support a range of vision preferences.